Rainbow Laces — Christen & Bertie

Rainbow Laces

Not a single professional footballer in the UK has ever come out. So we came up with Rainbow Laces.

4 years on, the Rainbow Laces initiative has the full backing of the Premier League and the Rugby Premiership.

Pretty much every newspaper and news channel wrote about them.

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Even the New Zealand All Blacks rugby team have worn the Rainbow Laces.

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Rainbow Laces are now an official, permanent partner of the Premier League. See here.

CD: Ben Walker, Matt Gooden. Agency: Crispin Porter + Bogusky London